Opening credits are important to the audience in just the same way as they want to see the title and author at the beginning of a book, or the title of a magazine on the front cover. Very few viewers watch closing (end) credits. They are of interest only when they want to see who the presenter and performers are, if those people have for any reason attracted their attention. So why closing credits so long; and strict guidelines are needed? Why are they there at all?
They are important to the broadcaster and the producers.

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