THE SABC WITNESSES SIGNIFICANT IMPROVEMENT IN SALES GROWTH

The SABC has faced one of its most challenging trading conditions to date. Despite popular misconceptions that the corporation is a government-funded state-owned enterprise, the SABC only receives a 3% grant from the state. Financial pressures on the organisation have been further worsened by South Africa’s technical recession, a shrinking global economy hit by COVID-19, and corporate advertisers consequently reducing their marketing spend. 

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