Main purpose

To synergize efforts of all SABC Commercial Enterprises planning and management in order to provide strategic support towards the achievement of Commercial Enterprises strategic thrust.

Key accountabilities

  • Implement effective yield management strategies across all SABC platforms – Radio, Television and Digital.
  • Develop SABC Platforms rate strategies and set rates accordingly.
  • Provide support and guidance to platforms.
  • Provision of actionable market insights – macro, industry, competitor and international.
  • Sales strategy development – assist in the development of go-to-market sales strategies.
  • Research – undertake bespoke research across all spectrum of media environment (i.e. business related and trading models amongst others)
  • Efficiencies enhancement – strive to continually enhance the unit’s efficiencies and effectiveness.
  • Advice on inventory management strategies.
  • Implement rate strategies and set rates accordingly for SABC platforms.
  • Set and negotiate SABC Platforms revenue budget phasing per brand, region and division.
  • Accurate revenue forecasting.
  • Provide support and guidance sales business unit with adhoc revenue analysis requests.
  • Commission research to help with decision making, Benchmark.
  • Pro and reactive sales opportunities – manage all pro and reactive sales opportunities.
  • Provide insight and advice Media negotiation – sales managers with annual and ad-hoc media negotiations.
  • Project management – identify and manage key projects for the unit.
  • Budget management – effectively manage the unit budget and costs.
  • Consult with Divisional Finance to determine budget requirements.
  • Regular review to ensure relevance of SABC Commercial Enterprises revenue generation sales policies as well as standard operating procedures.
  • Monitor and report on the operational risk and compliance matters.
  • Develop SOP for the business unit and monitor implementation thereof.
  • Implement internal control measures to ensure good governance.
  • Report on Occupational Health and Safety Act.
  • Implement Risk Management Plan in line with organizational Risk Framework.
  • Relationship management – manage all internal and external relationships (e.g. rest of Commercial Enterprises, Platforms, MIW, Technology, Media tools suppliers, Research houses amongst others).
  • Industry development – forges and manages strategic relationships with the advertising and media industry forums (e.g. AMASA, AMF etc.)
  • Monitor and ensure effective use of available resources
  • Contract and manage Performance Management System in accordance with organizational policy and procedures.
  • Mentoring and coaching for succession planning
  • Provide direction on the retention and attraction of staff.
  • Manage the employee relations to ensure conducive and productive working environment.
  • Oversee the implementation of organizational development initiative i.e. Wellness, Employment Equity, Career Progression, Talent Management, and Human Capital Planning etc.




  • Bachelor’s Degree (NQF7) in Actuarial studies /Statistics / economics or relevant qualification
  • 6 years’ experience in the application of analytical /mathematical models to predict factors that will affect revenue generation, of which 3 years should be on Junior Management level.
  • Understanding the PFMA
  • Knowledge of Media strategy tools or systems
  • Business/Strategies Management
  • Research / analyses