SABC 1 in partnership with The Qwellers have launched an explosive Summer campaign ‘Qwell It on a Summer Levol’ for the 2024/25, which features Ama Ice, an exclusive song by the eclectic modern hip-hop collective, hailing from Braamfontein.
The Qwellers originally began as a duo, who adopted the Qwel It lingo from their previous mentor, Dr Peppa. The duo has since multiplied to an undeniably powerful collective of ten (10) energetic young men, with a shared passion for redefining the confines of South African hip-hop, with an unfiltered and authentic approach to the genre.
SABC 1 has historically always delivered summer campaigns that are culturally attuned to the pulse on the ground, therefore making their newest campaign, ‘Qwell It on a Summer Levol’, another successful campaign that bridges the gap between modern socialising and the advent of online, viral trends. The partnership between SABC 1 and the Qwellers, positions the national broadcaster as a leader in unexpected creative collaborations and an enabler of disruptive expression.
“We are thrilled to welcome and introduce Qwell It on a Summer Levol to our loyal viewers, who we believe are a vibrant market that is always seeking moments of expression that are rooted in firm community of like-minded individuals,” says Marketing Manager for Video Entertainment Dichaba Phalatse.
He adds that SABC 1 is in a lane of its own and has carved out a generational following that has allowed viewers to enjoy exceptional local and international content, especially over the festive season with family and friends.
“Through this partnership with the Qwellers, a dynamic collective that truly resonates with our target audience, we wanted to offer a bold Summer campaign that captures the unwavering spirit of modern socialising and demonstrate how the channel consistently remains attuned to the rise of cultural trends,” he adds.
The popular phrase, Qwel It, has received viral stardom, on social platforms and the streets alike. In layman’s terms, to Qwel It, is a contextual phrase that embodies the spirit of street culture and underground hip-hop; whilst going against the grain of cultural and societal norms and expectations.
‘Qwell it on a Summer Levol’ invites the audience to define their own expressions and meanings of what it means to qwel this Summer, with SABC 1 at the heart of every moment of celebration and relaxation.
“SABC 1 in many ways anticipates and caters to viewers’ needs for world class entertainment, with the festive season and Summer being no exception. Qwell it on a Summer Levol is the channel’s commitment to upholding the entertainment value that our loyal consumers have long enjoyed,” concludes Dichaba.
Consumers wanting to enjoy extra Qwell it on a Summer Levol content can do so by following the brand’s activities across social media platforms over the Summer season.
SABC1 viewers can qwell the new season of The Unplug on Sundays at 18:00 from 15 December, The Last dance on the 31st leads the viewers into 2025 from 21:00. In January a new season of Instapreneurs starts 8 January Wednesdays at 18:00, Gqom Nation showcasing dance and music culture starts 11 January 2025 Saturdays at 20:00, with season 3 of uShuni ka Maskandi starting on 12 January 2025 Sundays at 17:30, the 2024 Matric Results announcement will be done live on 13 January 2025 Monday 17:30.
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ENDS.
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SABC 1 BOILER PLATE
SABC1 is one of the SABC TV channels housed under Video Entertainment.
With a daily average reach of 8.8 million viewers, SABC1 is one of the top 5 biggest channels in South Africa.
The channel represents the fibre of youthful South Africans, in tune with the culture, latest trends and entertainment, reflecting their interests, passion and aspirations. The channel is watched mostly in South Africa, with a compelling mix of strong local drama content, reality and popular general entertainment.
SABC1 “Mzansi Fo Sho” remains the strongest television brand and is recognised even beyond the South African Boarders.
For media enquiries:
Caroline Phalakatshela
Publicity Specialist – Video Entertainment
072 382 2032/ Email: phalakatshelamc@sabc.co.za



