Johannesburg, Friday 05 November 2021 – The South African Broadcasting Corporation (SABC) is proud to announce that it won two Gold and one Bronze Awards at the annual PROMAX Africa Conference. This big announcement was delivered virtually last night.

SABC Sport and Video Entertainment made great impression and scored big in the following categories:

  1. Best Directing of Premier Soccer League Campaign (Gold)
  2. Best Opening Sequence-The Estate (Gold)
  3. Best Sport Promotion of Premier Soccer League Campaign (Bronze)


These awards are highly regarded worldwide and recognise the creative talent required to produce on-air material to assist broadcasters to attract and retain viewers.

The Group Executive for Corporate Affairs and Marketing, Ms. Gugu Ntuli stated that “These accolades bear testimony to the great work that our teams deliver consistently. Winning two Gold awards for PROMAX is such a remarkable achievement for the SABC. This reaffirms our creative prowess and elevates it amongst the best in the television industry. It is indeed a proud moment for the entire corporation particularly SABC Sport and Video Entertainment departments. Our commitment is that we continue to push the agenda of creativity and improve amidst the rapid market changes and competitive content environment that we operate in”.

It is imperative to note that being involved in PROMAX AFRICA not only allows the SABC to unearth its own talent but support the promo production industry in its entirety to nurture and recognise creative excellence. The PROMAX AFRICA conference and awards underscore the importance of this industry to create top-of-mind awareness for a Broadcaster’s brand, channel, or programming.

The PROMAX AFRICA conference brings together creative minds in marketing, promo producing and advertising from all over the world. Delegates get exposed to the latest global trends and developments in the creating and producing of promos.



Follow SABC Sport on @sabcsport on Twitter, Instagram, and Facebook for updates.


Issued By:                            Group Communications

Media Enquiries:                Ms. Gugu Ntuli (Group Executive: Corporate Affairs and Marketing) |T 011 714 3311|C. 071 877 0513