Johannesburg – Wednesday, 25 August 2021 – The South African Broadcasting Corporation (SABC) is pleased to announce Ms. Kina Nhlengethwa’s appointment as the new Radio Business Manager for one of its biggest commercial radio stations, METRO FM.
Ms. Kina Nhlengethwa has vast experience spanning over 16 years within the organisation in the radio division and has served as Marketing Manager for SAFM, as well Acting Station Manager for SAFM and Radio 2000 respectively at different periods. Before this appointment, she occupied the position of Programmes Manager for Radio 2000 as well as serving as Acting Business Manager for the Fortune Combo (Radio 2000, SAfm & Lotus FM).
Her first experience with the METRO FM brand dates as far back as 2005, when she occupied the role of Marketing Assistant. She was later appointed as the Brand Executive in 2009. Between 2012 and 2015 she served as the Marketing Manager for the same brand.
She holds several post graduate qualifications including a Master of Business Administration (MBA) from Milpark Business School, a Management Development Program (MDP) from the University of Stellenbosch and a Postgraduate Diploma in Business Management from University of KwaZulu-Natal.
Ms. Nhlengethwa stated that “I have built a successful career in the field of Marketing and Communication within the SABC, and 9 years of that at management level. I have spent 9 years with METRO FM, 1 year with Radio 2000 and 5 years with SAfm, and back to Radio 2000. My expertise is in successfully creating and implementing strategic marketing and operational processes for Radio brands. Through my experience, I have become adept in overseeing a wide variety of operational responsibilities, to ensure outstanding delivery and optimize financial performance.”
SABC Management wishes Ms. Kina Nhlengethwa well in her new role and believes she will continue the legacy of METRO FM being a dominant force in the radio space.
Issued By: Corporate Affairs and Marketing
Media Enquiries: Ms. Gugu Ntuli (Group Executive: Corporate Affairs and Marketing)
NtuliGM@sabc.co.za|T. 011 714 3311|C. 071 877 0513