Cape Town, Monday, 13 February 2023 – The South African Broadcasting Corporation (SABC)
radio station, Good Hope FM, celebrated World Radio Day by unveiling its new brand identity
– sporting a fresh new logo, bold new colors and a tagline befitting of the station that has
connected with Cape Town listeners since 1965.

The station unveiled a refreshed logo driven by engagements with staff, management and
other media experts. The goal was to identify the experiences, concerns, hopes and dreams
that resonate with audiences, and to connect them with a station that is not only refreshing,
distinct, relevant, appealing and vibey, but also offers a substance that is solid and meaningful.
Sewela Sebola, Good Hope FM’s Marketing Manager says “Good Hope FM is a station for
those who are set on asserting their own individuality, embracing and expressing their true,
authentic selves in an inclusive and inspiring space where everyone belongs. The station
welcomes anyone, from high school and university students, to young working professionals,
and those who are young at heart. Our purpose statement is clear cut: To inspire belonging
within its community of listeners. A community of unique individuals, united in their diversity
through a shared sense of belonging”.

Good Hope FM’s Business Manager, JD Mostert commented, “In recognising our listeners’
uniqueness and originality, the Good Hope FM and Joe Public team drew parallels between
the station and them. We are a station with our own, original flavour – elevating, evolving
and boldly owning our originality, while proudly representing our community of listeners
through music, content and activities that inform, entertain, educate, engage, connect,
inspire, uplift and empower people across Cape Town.”
These core values, purpose and tagline underpin Good Hope FM’s new logo, a unique,
distinctive monogram which combines the G for ‘Good’ and H for ‘Hope’ into an impactful,
circular design – one that will be turned into a viewfinder in some of the station’s visual
elements, placing the very community it celebrates at the heart of the brand, capturing the
rhythm and originality of the city and community.

Sebola added, “In addition, the untamed and unapologetic colour palette showcases Good
Hope FM as the authentic, aspirational and contemporary lifestyle platform, that not only
bravely represents its audience, but inspires people far beyond the station itself.
Mostert concluded, “this is an exciting new chapter for Good Hope FM, but it’s about more
than just changing the look and feel, it’s refreshing and stepping up every element of our game
and bettering our offering to listeners and clients even further by reminding us all who we are
and the massive impact we make. It’s a conviction that says ‘No one can do it quite like we
can. No one gets the beat quite like we do. Because no one does originality quite like an
original’.”

In celebrating its new look with listeners, Good Hope FM will be hosting a Cape Town’s Original
party on Friday, 17 February from 9 p.m., with a LIVE broadcast from Hanover Street nightclub
at Grand West. The event will feature TwinzSpin’s Jade and Shad, Dr Jules and Jason Spikes.
For more info, visit www.goodhopefm.co.za or download the Good Hope FM app, available
for iOS and Android.

|ENDS
FOR MORE INFORMATION & INTERVIEWS, PLEASE CONTACT:
Altus Venables on altus@5fm.co.za or 079 632 9852
Good Hope FM frequencies:
Hout Bay – 94.1, Constantia Berg – 95.3, Franschhoek – 93.9, Paarl – 94.8, Sea Point –
96.7, Simonstown – 93.9, Stellenbosch – 94.1, Table Mountain – 95.8, Tygerberg –
96.2, Hermanus 91.9, Villiersdorp – 90.2, Riversdale – 90.9, Plettenberg Bay – 91.3
About Good Hope FM:

Good Hope FM is Cape Town’s original, leading music focused interactive lifestyle
radio station, whose Contemporary Hit Radio format provides a music mix of R&B,
Pop, Hip Hop and Dance. The Good Hope FM footprint covers the Cape including the
city, surrounding towns and villages the Overberg and Plettenberg Bay, targeting
young, global, routed and now generation listeners. The station has a target
audience of SEM 5-9, 22-32 year olds.
www.goodhopefm.co.za