Fully Funded Programmes (FFPs)

The objective of this Policy is to govern the parameters and processes for Fully Funded Programmes (FFP’s) to be broadcast on SABC Platforms. FFP’s include Advertiser Funded Programmes (AFP’s) and Donor Funded Programmes (DFP’s). The purposes of FFP’s in the SABC are to

  1. Provide cash saving
  2. Generate revenue and/or
  3. Provide editorially guided content to the SABC Platforms at no cost to the SABC.

 

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Marketing Trade Exchange Policy

The objective of this policy is to govern the parameters and processes around Marketing related Trade Exchanges on and/or for all SABC platforms, inclusive of the News and Sports initiatives, between the SABC and clients (not 3rd parties) or the provisioning or supplying of Marketing related goods and/or services in exchange for SABC airtime

 

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Intellectual Property Policy

The SABC’s Policy and Procedures for the Procurement of Local television Programmes outlines the Corporation’s approach to content acquisition, and includes guidelines as to how intellectual property rights will be managed, protected and exploited.

However, the current policy has not been updated since 2004 and there is a need to review and outline in a revised policy document a governing framework for Intellectual Property for SABC Television Programmes.

Programme Trade Exchange Policy

The objective of this policy is to govern the parameters and processes around Trade Exchanges on and/or for all SABC platform in all genres of programming, including News and Sport.

This policy covers agreements between the SABC and clients (not 3rd parties) for the provisioning or supplying of products or services to be used in the production of local radio or television programmes in exchange for audiovisual exposure in the form of logo exposure, calculated based in the current rate card for that specific broadcast slot.

The Policy also governs the exchange of programming right in exchange for SABC airtime.

 

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