Johannesburg, Thursday 04 September 2025 – The South African Broadcasting Corporation (SABC) is pleased to announce the appointment of Arise / 365 Digital, Media North and Mediamark as specialist digital sales partners, following a rigorous and competitive procurement process.
These appointments are a key milestone in delivering on SABC’s five-year corporate plan, which sets out to augment commercial capacity and unlock new revenue streams through innovative market approaches. The partnerships are designed to strengthen SABC’s go-to-market capability, not replace it, ensuring the organization continues to evolve with the fast-changing digital media landscape.
Why these partnerships matter:
Broader market coverage – Enhanced representation across SABC’s digital platforms, including SABC+, News, Sport, and Radio.
Specialist expertise – Access to experienced digital sales professionals who can respond quickly to evolving client needs.
Collaboration, not substitution – These partners will work alongside SABC’s internal sales teams, complementing rather than replacing them, to maximise client service and revenue potential.
Delivery on strategy – A tangible step in fulfilling SABC’s commitment, outlined in its corporate plan, to modernize commercial operations while sustaining the core public service mandate.
“These partnerships reflect our determination to position SABC as a competitive, client-focused broadcaster,” said Nomsa Chabeli, Group Chief Executive Officer. “By augmenting our internal sales capability with trusted, specialist partners, we are creating a more agile and comprehensive offering for advertisers and accelerating our journey toward sustainable growth.”
SABC remains committed to transparency and collaboration, ensuring that all agencies and clients are supported through this transition and have access to the best possible service and opportunities.
About SABC
The South African Broadcasting Corporation is the country’s leading public broadcaster, serving millions of South Africans across radio, television, and digital platforms. Guided by its five-year strategy, SABC is focused on modernizing operations, strengthening commercial revenue, and delivering innovative solutions for advertisers and audiences alike.
ENDS.
