Bloemfontein – Friday, 12 September 2025 – In honour of Heritage Month, Lesedi FM has teamed up with renowned fashion brand Katiba Africa to launch the Lesedi FM x Katiba Africa Hat Collection, a bold and culturally inspired hat collection that celebrates African identity, creativity, and pride.

This exciting collaboration merges Lesedi FM’s deep-rooted connection to Sesotho culture with Katiba Africa’s innovative design ethos. The result is a vibrant range of hats that pay tribute to tradition while embracing modern African fashion.

Each hat features design elements inspired by Sesotho heritage, African symbolism, and the dynamic spirit of Lesedi FM’s audience. The collection is a celebration of unity, style, and storytelling, values that both brands hold dear.

Jabulile Khumalo-Mpherwane, Marketing Manager at Lesedi FM says, “Launching this collection during Heritage Month was intentional. It’s a time when South Africans reflect on who we are, and this collection allows our listeners to wear that pride on their heads literally.”

Matseliso Morobela, Founder of Katiba Africa states, “We wanted to create something that speaks to the soul of Africa. Partnering with Lesedi FM during Heritage Month made this launch even more meaningful.”

In addition to the hats, Lesedi FM and Katiba Africa are thrilled to announce that a T-shirt range is also in development and will be launching soon. The upcoming line is designed to offer something for everyone, from bold fashion statements to everyday wear ensuring that fans and listeners can express their identity in style.

The Lesedi FM x Katiba Africa Hat Collection is now available online and at these select retail outlets:

• The Colony, Shop 06 Waterfront Mall – Bloemfontein, South Africa.

• DesignedbyBarbz, Shop C9 Sundowner Plaza – Randburg, South Africa.

• The Colony, Pioneer Mall – Maseru, Lesotho.

Hats vary from R550 to R1064 and T-shirts will retail at R250. 

Fans can follow Lesedi FM’s social media platforms for exclusive content, giveaways, and styling inspiration.

Visit Katibaafrica.com for more information on the hat collection.

ENDS

Issued By:                        Group Communications

Media Enquiries:            Mmoni Ngubane (Head of Communications)

NgubaneMV@sabc.co.za T. 011 714 3057| C. 073 688 1590