Johannesburg – Thursday, 14 August 2025 – The South African Broadcasting Corporation (SABC) has noted several media reports regarding the development of its new Sales operating model and would like to provide clarity. The Corporation is not engaged in a process aimed at reducing headcount in the sales division. Instead, the Corporation has initiated an organisational design review to ensure that the sales function is fit for purpose, both for the current market realities and for the future.

The intent of this process is not to cut costs, but to realign roles, reorganise functions, and create efficiencies that better serve our mandate and commercial objectives. The final structure may result in the same number of roles or even an increase, depending on the outcome of the consultation process. All affected employees will have the opportunity to be considered for roles in the new structure.

It is therefore misleading and irresponsible to report that the SABC’s objective is to “get rid” of staff. Our focus remains on strengthening our sales function to better compete in the market and to safeguard the SABC’s sustainability.

We acknowledge and sincerely thank our sales teams for their continued commitment, resilience, and dedication in driving the SABC’s commercial efforts. We appreciate their understanding and patience as we work through this process together.

ENDS

Issued By:                        Group Communications

Media Enquiries:            Mmoni Ngubane (Head of Communications)

NgubaneMV@sabc.co.za T. 011 714 3057| C. 073 688 1590