{"id":18516,"date":"2025-11-07T15:33:41","date_gmt":"2025-11-07T13:33:41","guid":{"rendered":"https:\/\/www.sabc.co.za\/sabc\/?p=18516"},"modified":"2025-11-07T15:33:41","modified_gmt":"2025-11-07T13:33:41","slug":"trufm-celebrates-the-spirit-of-culture-and-family-with-the-nguwo-nguwo-ngumgidi-summer-campaign","status":"publish","type":"post","link":"https:\/\/www.sabc.co.za\/sabc\/trufm-celebrates-the-spirit-of-culture-and-family-with-the-nguwo-nguwo-ngumgidi-summer-campaign\/","title":{"rendered":"trufm CELEBRATES THE SPIRIT OF CULTURE AND FAMILY WITH THE \u201cNGUWO NGUWO NGUMGIDI\u201d SUMMER CAMPAIGN"},"content":{"rendered":"

Gqeberha \u2013 Friday, 7 November 2025 \u2013 <\/span><\/strong>trufm, the Eastern Cape\u2019s youthful voice of culture and identity, has officially launched its summer campaign \u201cNguwo Nguwo Ngumgidi\u201d in proud partnership with Vodacom.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

The campaign celebrates the vibrancy of Umgidi season, one of isiXhosa culture\u2019s most significant traditions that marks the transition of young men into manhood and brings families together in joy and unity. Through this collaboration, trufm continues to champion authentic storytelling that connects modern youth with their heritage.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Running from 7 November – 12 December, Nguwo Nguwo Ngumgidi forms part of trufm\u2019s ultimate summer line-up. The campaign features prominently during trufm\u2019s popular Culture Tuesdays segment on truDrive<\/em>\u00a0with Thembela \u201cKing Booi\u201d, Sethu Booi, and Sanele \u201cSeyda\u201d Nongauza, joined by cultural contributor Tata uTyatyeka and prominent cultural experts in the Eastern Cape region. Listeners can expect engaging discussions on lived experiences surrounding Ulwaluko (initiation) and Umgidi (the celebration), featuring insights from initiates, parents, and community elders.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Each week, trufm and Vodacom will spotlight two families across the Eastern Cape preparing to host their Umgidi celebrations. Listeners are encouraged to vote for their favourite stories via SMS, with Vodacom rewarding four of the most inspiring families for sharing their journeys of pride and unity with a R20,000 cash prize each.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

In the true spirit of ububele (kindness), trufm will adopt one of the featured Umgidis \u2014 bringing gifts, love, and celebration to that community. Joining the festivities is the Umgidi Choir, winners of the Gwijo Competition at the Mandela Bay Arts Festival, whose powerful voices feature in the campaign\u2019s promotional theme.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u201ctrufm has always been more than just radio,\u201d says Loyiso Bala, trufm Business Manager. \u201cWe are the youthful rhythm of the Eastern Cape, the sound that carries our people\u2019s stories, culture, and pride. Nguwo Nguwo Ngumgidi is about celebrating who we are loudly, proudly, and joyfully.\u201d<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Follow the journey on trufm:<\/span><\/strong><\/p>\n