{"id":18392,"date":"2025-09-29T14:47:28","date_gmt":"2025-09-29T12:47:28","guid":{"rendered":"https:\/\/www.sabc.co.za\/sabc\/?p=18392"},"modified":"2025-09-29T14:53:22","modified_gmt":"2025-09-29T12:53:22","slug":"strengthening-sabcs-digital-commercial-offering","status":"publish","type":"post","link":"https:\/\/www.sabc.co.za\/sabc\/strengthening-sabcs-digital-commercial-offering\/","title":{"rendered":"SABC Appoints Specialist Digital Sales Partners to Accelerate Commercial Growth"},"content":{"rendered":"<p><strong>Johannesburg, Thursday 04 September 2025 &#8211;<\/strong> The South African Broadcasting Corporation (SABC) is pleased to announce the appointment of Arise \/ 365 Digital, Media North and Mediamark as specialist digital sales partners, following a rigorous and competitive procurement process.<\/p>\n<p>These appointments are a key milestone in delivering on SABC\u2019s five-year corporate plan, which sets out to augment commercial capacity and unlock new revenue streams through innovative market approaches. The partnerships are designed to strengthen SABC\u2019s go-to-market capability, not replace it, ensuring the organization continues to evolve with the fast-changing digital media landscape.<\/p>\n<p><strong>Why these partnerships matter:<\/strong><br \/>\n<strong>Broader market coverage<\/strong> &#8211; Enhanced representation across SABC\u2019s digital platforms, including SABC+, News, Sport, and Radio.<br \/>\n<strong>Specialist expertise<\/strong> &#8211; Access to experienced digital sales professionals who can respond quickly to evolving client needs.<br \/>\n<strong>Collaboration, not substitution <\/strong>&#8211; These partners will work alongside SABC\u2019s internal sales teams, complementing rather than replacing them, to maximise client service and revenue potential.<br \/>\n<strong>Delivery on strategy<\/strong> &#8211; A tangible step in fulfilling SABC\u2019s commitment, outlined in its corporate plan, to modernize commercial operations while sustaining the core public service mandate.<\/p>\n<p>\u201cThese partnerships reflect our determination to position SABC as a competitive, client-focused broadcaster,\u201d said Nomsa Chabeli, Group Chief Executive Officer. \u201cBy augmenting our internal sales capability with trusted, specialist partners, we are creating a more agile and comprehensive offering for advertisers and accelerating our journey toward sustainable growth.\u201d<\/p>\n<p>SABC remains committed to transparency and collaboration, ensuring that all agencies and clients are supported through this transition and have access to the best possible service and opportunities.<\/p>\n<p><strong>About SABC<\/strong><br \/>\nThe South African Broadcasting Corporation is the country\u2019s leading public broadcaster, serving millions of South Africans across radio, television, and digital platforms. Guided by its five-year strategy, SABC is focused on modernizing operations, strengthening commercial revenue, and delivering innovative solutions for advertisers and audiences alike.<\/p>\n<p><strong>ENDS. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johannesburg, Thursday 04 September 2025 &#8211; The South African Broadcasting Corporation (SABC) is pleased to announce the appointment of Arise \/ 365 Digital, Media North and Mediamark as specialist digital sales partners, following a rigorous and competitive procurement process. These appointments are a key milestone in delivering on SABC\u2019s five-year corporate plan, which sets out [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":8918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[56],"tags":[],"_links":{"self":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/posts\/18392"}],"collection":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/comments?post=18392"}],"version-history":[{"count":3,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/posts\/18392\/revisions"}],"predecessor-version":[{"id":18395,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/posts\/18392\/revisions\/18395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/media\/8918"}],"wp:attachment":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/media?parent=18392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/categories?post=18392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/tags?post=18392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}