<\/p>\n
SABC 1 in partnership with The Qwellers have launched an explosive Summer campaign \u2018Qwell It on a Summer Levol\u2019<\/em><\/strong> for the 2024\/25, which features Ama Ice<\/em>, an exclusive song by the eclectic modern hip-hop collective, hailing from Braamfontein.<\/p>\n <\/p>\n The Qwellers originally began as a duo, who adopted the Qwel It<\/em> lingo from their previous mentor, Dr Peppa. The duo has since multiplied to an undeniably powerful collective of ten (10) energetic young men, with a shared passion for redefining the confines of South African hip-hop, with an unfiltered and authentic approach to the genre.<\/p>\n <\/p>\n SABC 1 has historically always delivered summer campaigns that are culturally attuned to the pulse on the ground, therefore making their newest campaign, \u2018Qwell It on a Summer Levol\u2019, <\/em>another successful campaign that bridges the gap between modern socialising and the advent of online, viral trends. The partnership between SABC 1 and the Qwellers, positions the national broadcaster as a leader in unexpected creative collaborations and an enabler of disruptive expression.<\/p>\n <\/p>\n “We are thrilled to welcome and introduce Qwell It on a Summer Levol to our loyal viewers, who we believe are a vibrant market that is always seeking moments of expression that are rooted in firm community of like-minded individuals,\u201d says Marketing Manager for Video Entertainment Dichaba Phalatse.<\/p>\n <\/p>\n He adds that SABC 1 is in a lane of its own and has carved out a generational following that has allowed viewers to enjoy exceptional local and international content, especially over the festive season with family and friends.<\/p>\n <\/p>\n \u201cThrough this partnership with the Qwellers, a dynamic collective that truly resonates with our target audience, we wanted to offer a bold Summer campaign that captures the unwavering spirit of modern socialising and demonstrate how the channel consistently remains attuned to the rise of cultural trends,\u201d he adds.<\/p>\n <\/p>\n The popular phrase, Qwel It<\/em>, has received viral stardom, on social platforms and the streets alike. In layman\u2019s terms, to Qwel It<\/em>, is a contextual phrase that embodies the spirit of street culture and underground hip-hop; whilst going against the grain of cultural and societal norms and expectations.<\/p>\n <\/p>\n \u2018Qwell it on a Summer Levol\u2019 invites the audience to define their own expressions and meanings of what it means to qwel this Summer, with SABC 1 at the heart of every moment of celebration and relaxation.<\/p>\n <\/p>\n \u201cSABC 1 in many ways anticipates and caters to viewers\u2019 needs for world class entertainment, with the festive season and Summer being no exception. Qwell it on a Summer Levol is the channel\u2019s commitment to upholding the entertainment value that our loyal consumers have long enjoyed,\u201d concludes Dichaba.<\/p>\n <\/p>\n Consumers wanting to enjoy extra Qwell it on a Summer Levol content can do so by following the brand\u2019s activities across social media platforms over the Summer season.<\/p>\n <\/p>\n SABC1 viewers can qwell the new season of The Unplug on Sundays at 18:00 from 15 December, The Last dance on the 31st<\/sup> leads the viewers into 2025 from 21:00. In January a new season of Instapreneurs starts 8 January Wednesdays at 18:00, Gqom Nation showcasing dance and music culture starts 11 January 2025 Saturdays at 20:00, with season 3 of uShuni ka Maskandi starting on 12 January 2025 Sundays at 17:30, the 2024 Matric Results announcement will be done live on 13 January 2025 Monday 17:30.<\/p>\n <\/p>\n For assets, please see the link below.<\/p>\n \u00a0<\/strong><\/p>\n https:\/\/we.tl\/t-mVYoFRlQbV<\/a><\/p>\n