trufm, the Eastern Cape’s leading youth-centric radio station, is thrilled to present truTalent 2024, an initiative aimed at discovering the region’s most creative and talented radio presenters and DJs aged between 18 to 34. This initiative represents a significant move towards diversifying the station’s talent pool while providing a platform for young individuals to showcase and nurture their skills.<\/p>\n
Since its debut in 2012, truTalent has remained committed to engaging and connecting with the youth of the Eastern Cape. This year, the campaign expands to six different towns within the region, calling on listeners to audition in three exciting categories: Radio Presenter, Sport Presenter, and DJing.<\/p>\n
The categories and corresponding prizes are as follows:<\/p>\n
Category<\/strong><\/td>\n| Prize<\/strong><\/td>\n<\/tr>\n | Sport Presenter<\/td>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R10,000 cash,<\/p>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A one-year freelance contract as a trufm Sport Presenter,<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 and Vodacom data for a year worth R3,000.<\/p>\n <\/td>\n<\/tr>\n Radio Presenter<\/td>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R10,000 cash<\/p>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A one-year freelance contract as a trufm Presenter,<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 and Vodacom data for a year worth R3,000.<\/p>\n <\/td>\n<\/tr>\n DJ<\/td>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 DJ equipment<\/p>\n | \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A chance to be a resident DJ in one of the station’s lifestyle shows.<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 and Vodacom data for a year worth R3,000.<\/p>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n A fortunate listener, who votes the most in any category, will also receive a cash prize of R5,000.<\/p>\n Mr. Loyiso Bala, Business Manager of the Eastern Cape combo which includes trufm expressed his enthusiasm, stating, “truTalent has always been about discovering and empowering young talent in the Eastern Cape. This year, we are taking it a step further by collaborating with Vodacom and the Media Development and Diversity Agency (MDDA). We believe these strategic partnerships will not only elevate the truTalent campaign but also significantly contribute to the growth and exposure of local talent in the region.”<\/p>\n Mr Bala added that \u201cVodacom’s collaboration with truTalent extends beyond sponsorship. The telecommunications giant will play a crucial role in digitising the campaign, providing a messaging platform, online registration, judging systems, and data for the winners. This digital support is particularly significant in the Eastern Cape, where low digital penetration poses a challenge. Ms. Dora Francis, Executive Head of Division – Eastern Region, expressed, “We are excited to be part of truTalent 2024, bringing digital solutions to a talent campaign. Our commitment is not only to sponsor but also to empower the youth digitally, ensuring their voices are heard and talents recognised on a broader scale.”<\/p>\n <\/p>\n truTalent is also proud to partner with the Media Development and Diversity Agency (MDDA), with a focus on community radio stations within the Eastern Cape. Community radio stations often serve as fertile ground for talent development, and MDDA’s involvement will further amplify the exposure and opportunities for emerging talents in the region. Some of trufm\u2019s on-air talent from regional radio stations, who had previously won or came second during the competition include Boyz Mpunzi, who came from BayFM; Hlumela from Mdantsane FM; Slujah from Mdantsane FM; \u00a0Ntombozuko from Mdantsane FM, and Sima Fiyo, who came from Nkqubela FM to name a few.<\/p>\n <\/p>\n Mzuvukile Kashe, \u00a0Executive Manager of Projects at the MDDA stated that, “The Media Development and Diversity Agency is thrilled to support truTalent 2024, especially in our commitment to community radio development. This collaboration not only provides a platform for aspiring talents but also strengthens the role of community radio in nurturing and showcasing local talent.”<\/p>\n TruTalent officially launches on 9 January 2024, with the following dates being key to the project:<\/p>\n
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