{"id":1295,"date":"2017-08-22T13:41:28","date_gmt":"2017-08-22T13:41:28","guid":{"rendered":"http:\/\/prd-wp-admin1\/sabc\/?page_id=1295"},"modified":"2025-07-23T13:17:10","modified_gmt":"2025-07-23T11:17:10","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.sabc.co.za\/sabc\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"[vc_row][vc_column][vc_single_image image=&#8221;7448&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1632378968145{padding-bottom: 30px !important;}&#8221;][vc_column_text]\n<h1>About Us<\/h1>\n<p>Established in August 1936, The South African Broadcasting Corporation (SOC) Limited (\u201cThe SABC\u201d) is a public broadcaster (Schedule 2: \u201cMajor Public Entity\u201d in terms of the Public Finance Management Act No. 1 of 1999, \u201cPFMA\u201d), with a mandate to inform, educate and entertain the public of South Africa. Founded on the statute of The Broadcasting Act (The Act) the SABC\u2019s obligations are captured in the Independent Communications Authority of South Africa (\u201cICASA\u201d) Regulations and license conditions, providing five television channels and 18 Radio stations.<\/p>\n<h1>Our Vision<\/h1>\n<p>Inspiring minds, empowering lives!<\/p>\n<h1>Our Mission<\/h1>\n<p>Inspiring, empowering content delivered across compelling<br \/>\nplatforms and devices.<\/p>\n<h1>Our Values<\/h1>\n<p><strong>TRUST:<\/strong> To always demonstrate honesty, impartiality and<br \/>\nconsistent reliability in our interactions in and outside the<br \/>\nSABC.<\/p>\n<p><strong>RESPECT:<\/strong> To respect the public mandate to which we have<br \/>\nbeen entrusted and conduct ourselves respectfully in all our<br \/>\nengagements internally and externally.<\/p>\n<p><strong>INTEGRITY:<\/strong> To act ethically and in the interest of the SABC<br \/>\nand its audiences in all the decisions we make.<\/p>\n<p><strong>QUALITY:<\/strong> To aspire to and provide the highest standard<br \/>\nof quality in the work we produce and experiences we<br \/>\nexchange.<\/p>\n<h1>MANIFESTO<\/h1>\n<p>Our nation is our home. Built by our heritage. Narrated by our<br \/>\ncustoms Here, we move with <em>Ubuntu<\/em>. We stay connected by<br \/>\n<em>isintu<\/em> that brings us closer to our roots.<\/p>\n<p>No matter where we are, we show our nation\u2019s greatness. We<br \/>\nrise in rhythm and raise our flag. We are free. Empowered.<br \/>\nOutspoken and unapologetic. We weave our stories and<br \/>\nsongs to echo around the world.<\/p>\n<p>Look around you. Witness the show-stopping moments that<br \/>\nwe bring to life together. From colourful artists in Cape Town<br \/>\nto trendsetters in Louis Trichardt. From the heritage pride<br \/>\nin Durban to the pride events all around our nation. From<br \/>\nPretoria to Secunda. <em>Kae-kapa-kae<\/em>.<\/p>\n<p>We remain triumphant despite adversity, because we are<br \/>\nempowered by our diversity. United we stand, divided we fall.<br \/>\nThat is why we move forward, together, lifting every voice and<br \/>\nrepresenting every face. From around the fire to TV, radio and<br \/>\nonline, we embrace our mother tongue.<\/p>\n<p>We have been doing it from generation to generation. We are<br \/>\nstill doing it with those who are proud of our nation. We\u2019ll still<br \/>\ndo it with those who stay the course of pushing our nation<br \/>\nforward.<\/p>\n<p>We are the source that brings you <em>Mzansi<\/em> \u2013 from yours to you.<br \/>\nThe source that\u2019s Everywhere for Everyone. Always.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;7448&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1632378968145{padding-bottom: 30px !important;}&#8221;][vc_column_text] About Us Established in August 1936, The South African Broadcasting Corporation (SOC) Limited (\u201cThe SABC\u201d) is a public broadcaster (Schedule 2: \u201cMajor Public Entity\u201d in terms of the Public Finance Management Act No. 1 of 1999, \u201cPFMA\u201d), with a mandate to inform, educate and entertain the public of South [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8918,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/with-right-sidebar.php","meta":{"cybocfi_hide_featured_image":"","footnotes":"","_links_to":"","_links_to_target":""},"_links":{"self":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/pages\/1295"}],"collection":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/comments?post=1295"}],"version-history":[{"count":34,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/pages\/1295\/revisions"}],"predecessor-version":[{"id":18206,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/pages\/1295\/revisions\/18206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/media\/8918"}],"wp:attachment":[{"href":"https:\/\/www.sabc.co.za\/sabc\/wp-json\/wp\/v2\/media?parent=1295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}