Programme Trade Exchange Policy

The objective of this policy is to govern the parameters and processes around Trade Exchanges on and/or for all SABC platform in all genres of programming, including News and Sport.

This policy covers agreements between the SABC and clients (not 3rd parties) for the provisioning or supplying of products or services to be used in the production of local radio or television programmes in exchange for audiovisual exposure in the form of logo exposure, calculated based in the current rate card for that specific broadcast slot.

The Policy also governs the exchange of programming right in exchange for SABC airtime.


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