South African broadcasting corporation , broadcasting for total citizen empowerment - SABC

CELEBRATE WOMENS MONTH
WITH PHALA-PHALA
And lets not forget 1956 when women from all races and walks of life marched to the Union Building in protest.

About Us

VISION:


To be the best sounding full spectrum Tshivenda network with the soul aim of Broadcasting for

Total Citizen Empowerment and enhanced delivery of Public value.

 

 

MISSION:

 

People Centred

Content Driven

Technologically Enables

Strategically Focused

Sustainable

 

CORE PURPOSE:

•Broadcasting authentic, accurate and relevant content that informs, educates, entertains and inspires audiences.

•Encourage listeners to reach a stronger sense of personal and social identity, and developing feelings of pride, self worth and confidence through educating, informing and entertaining programs that support and promote cultural heritage.

•Provide programming and marketing campaigns that promote Democracy, Nation building and Restoration of dignity of all South African citizens.

 

 

Phalaphala  fm was  born on the 2nd of February 1965 and came into being after a merger between  Radio Venda and Radio Thohoyandou in 1998,the two radio stations of different backgrounds with  the  one being Venda Bantustan origin and the other being an SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts out of Limpopo in Tshivenda and prides itself with being approachable, warm and energetic.

 

Station format

 The station‘s Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.

 

Broadcast Signals

NO

SITE NAME

FREQ
MHZ

1

Pretoria

100.1

2

Johannesburg

107.8

3

Potgietersrus

103.1

4

Tzaneen

99.1

5

Louis Trichardt

90.7

6

Punda Maria

87.9

7

Sibasa

106.9

8

Gaba

88.2

9

Molema

93

10

Malamba

99.5

11

Mpzema

101.6

12

Mavhunga

104.7

13

Dzamba

93.3

14

Tshamavudzi

100.5

 

Target Audience

Core 16 – 24 @ 43%;

Primary 25 – 34 @ 20%;

Secondary 35 – 49 @ 21%;

Gender: male 49% and female 51%;

LSM 1-4 @46.6%

LSM 5-6@ 42.9%  

LSM 7-10 @ 10

Time Spent Listenining @ 20.29