To be the best sounding full spectrum Tshivenda network with the soul aim of Broadcasting for
Total Citizen Empowerment and enhanced delivery of Public value.
•Broadcasting authentic, accurate and relevant content that informs, educates, entertains and inspires audiences.
•Encourage listeners to reach a stronger sense of personal and social identity, and developing feelings of pride, self worth and confidence through educating, informing and entertaining programs that support and promote cultural heritage.
•Provide programming and marketing campaigns that promote Democracy, Nation building and Restoration of dignity of all South African citizens.
Phalaphala fm was born on the 2nd of February 1965 and came into being after a merger between Radio Venda and Radio Thohoyandou in 1998,the two radio stations of different backgrounds with the one being Venda Bantustan origin and the other being an SABC public broadcaster. Radio Thohoyandou had a commercial wing which did broadcast in English and did not have the same license conditions as Radio Venda. The station broadcasts out of Limpopo in Tshivenda and prides itself with being approachable, warm and energetic.
The station‘s Music format is Middle of the Road Format (MOR) with Mid Tempo Bit.
Core 16 – 24 @ 43%;
Primary 25 – 34 @ 20%;
Secondary 35 – 49 @ 21%;
Gender: male 49% and female 51%;
LSM 1-4 @46.6%
LSM 5-6@ 42.9%
LSM 7-10 @ 10
Time Spent Listenining @ 20.29