South African broadcasting corporation , broadcasting for total citizen empowerment - SABC
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About the SABC > Vision and Mission

 

Vision

The SABC inspires change through enriching, credible, relevant and compelling content that is accessible by all.


Mission

To educate, inform and entertain all audiences accessing SABC services.


Values

  •  Conversations and Partnerships
  •  Restoration of Human Dignity
  •  Building a Common Future


 

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