SABC broadcast partner of the annual Loerie Awards  |  Monday 17 September 2012 10:48

SABC takes pride, to once again be the broadcast partner of the 34th annual Loerie Awards, themed, “Viva African Creativity.Viva!” This is regarded as the most prestigious brand communication awards on the continent and will take place during Creative Week Cape Town, which runs from 15 – 23 September 2012.  

The National Public Service Broadcaster has over the years supported The Loerie Awards through its various platforms to nurture, celebrate and showcase South African creativity.

The SABC will once again be sponsoring the New Voice Award which supports the development of black creative talent, promoting creativity in all South African languages, raising the standard of vernacular creative work in South Africa and rewarding vernacular creative excellence. The bronze award winner in this category will be awarded advertising airtime to the value of R40 000 for any of the winning agency’s clients, the silver award winner will receive airtime to the value of R60 000 and the gold award winner will walk away with advertising airtime to the value of R100 000. The SABC also sponsors the Electronic Media Awards evening. Recognised as the Oscars of the Creative Industry, the awards ceremony is the highlight of the year and recognises all areas of brand communication.

SABC Group Executive Commercial Enterprises, AntonHeunis, commented on the continued partnership “We are proudto be partnering with The Loerie Awards yet again. Our relationship dates back to 1978. The objective then was to inspire the improvement of the quality of television creative work. That objective is as pertinent now, as it was back then” he continued.

“We acknowledge with a deep sense of pride and appreciation, the immense value the South African Creative Industry has added to our business and look forward to engaging with our communications partners in the future.

SABC Radio broadcasts on average between 55 000 and 60 000 advertisements per month and the number increases to approximately 70 000 in peak season. SABC TV broadcasts on average between ten and twelve thousand advertisements per month. All of that belongs to the Creative Industry. This underscores the importance of the Industry to the SABC.

In simple terms, the more creative the advertisements, the higher the flighting frequency, which in turn translates into increased revenues. Further down the value chain clients end up with greater brand awareness, increased volumes of commercial activity and thriving businesses. It all starts with the creative process.”  Mr. Heunis concluded.

SABC, through its various platforms will give extensive coverage to The Loerie Awards on selected SABC radio stations and television programmes across all three SABC TV channels.

SABC3

Expresso: will have in-studio interviews on the 18th September with international category chairperson Alex Schill of Serviceplan Group in Hamburg as well as someone from the South African Creative Industry. On the 25th September the programme will give post-awards coverage of the red carpet- and winner interviews.

Top Billing: The programme will feature post-awards coverage of red carpet interviews, as well as The Loerie Awards winners, who will be interviewed backstage as they receive their awards.

3Talk: Post-awards coverage will look at the Creative Industry as well as some of the 2012 Loerie Awards winners.

SABC3 will have a 30 minute special on the 28th September at 21:30. This stand-alone programme will look at The Loerie Awards weekend, including red carpet interviews.

SABC2

Motswako: On the 17thSeptember Motswako will interview the female judges and – students.

Morning Live: On the 19th September Morning Live will have two live crossings: the first at 06:35 will feature an interview with a Loerie Award judge or a member of The Loerie Awards committee, who will be interviewed on the judging process. At 07:35 a special guest will be interviewed on the changing trends of the Creative Services Sector as well as an interview with the winner of The Loeries2011 Creative Future Scholarship, Ayesha Daniels.

Weekend Live: will have various crossings on Sunday 23 September between 07:10 and 08:10 looking at amongst others: the history of The Loerie Awards, an interview with the Chairperson of The Loerie Awards, The Loerie Awards categories as well as interviews with some of the category winners.

SABC1

Shift: will give post-awards coverage to the event on the 1st October. The programme will be dedicated to a selection of The Loerie Awards winners, who will be interviewed live from the programme’sRandburg studio.

Selimathunzi: The post-awards coverage on the programme will feature red carpet interviews and some of the parties held during The Loerie Awards weekend.

SABC Radio

Good Hope FM: will be the official radio station of The Loerie Awards on the 22nd September with a live feed from the City Hall in Cape Town, during registration and on the 23rd September Good Hope FM will have a live broadcast between 15:00 and 18:00 from the red carpet area at The Loerie Awards ceremony, plus live interviews on the red carpet between 18:00 and 19:00.

SAfm: will have a live breakfast broadcast on Sunday 23rd September from Cape Town’s Cullinan Hotel.

Issued by

SABC Corporate Marketing.

Media enquiries: Kaizer Kganyago (SABC Spokesperson) on 082 306 8888.