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Good Hope FM and Absa keep Cape Town warm.

For the past nine years Capetonians have warmed the hearts of the city's needy by donating generously to Good Hope FM's annual Keep Cape Town Warm campaign and for the fifth year running, Absa Bank once again committed the organisation's time, resources and support, to focus on issues closer to the heart of the Mother City.

Every year thousands of Capetonians are left destitute by the cold winter and with the already cold weather in the Mother City, this year would be no different. In a bid to help the many families that suffer, Good Hope FM and Absa Bank have again joined hands for the annual Keep Cape Town Warm campaign, hoping that Cape Town residents will once again step up and support this initiative this winter by donating generously to the city's needy.

In 2012, Capetonians contributed towards the campaign by donating more than 4 000 blankets and 5 000 bags of clothing. Almost R18 000 cash was donated by listeners towards this annual goodwill drive, in the aim of aiding the city's disadvantaged through the Good Hope FM Keep Cape Town Warm campaign with the support of Absa Bank. At the launch of the campaign on
Wednesday, 5 June 2013, the campaign received 350 blankets, donated by the Tsogo Sun Cullinan Hotel and generous donations of blankets, clothing and non-perishable food were received from residents in the Southern suburbs during the campaign’s first outside broadcast on Wednesday, 12 June from Guy's Convenience Centre in Plumstead, with the Good Hope FM breakfast team broadcasting from the venue from 06:00 to 09:00.

This year Capetonians will again be encouraged to be part of this initiative by donating blankets, clothes and non-perishable foods, and assist in the aim to make the winter months more bearable for the city’s less fortunate inhabitants. Donations can be dropped off at the SABC studios in Sea Point, Absa Bank branches or at the various outside broadcast points across the mother city.

"Good Hope FM has in its 48 years of broadcasting in Cape Town always strived to assist the community through its CSI initiatives. Absa has once again joined forces with Good Hope FM as we embark on our annual Keep Cape Town Warm campaign, which is an ideal time to assist especially after the city has been battered with harsh winter weather this past weekend which displaced 9 000 homes. Though we are the vehicle for the campaign, without the assistance of our sponsors and listeners we are unable to achieve our objectives, so the donations of blankets, clothing and non-perishable food items allows us to connect all Capetonians with the less fortunate through their generosity." Says Good Hope FM Marketing Manager, Meegan Kieffer.

"At Absa community Investment forms a crucial part of our business and as such we are committed to playing a broader role in communities in which we live and work. It is through citizenship that we are able to contribute to the growth of our economy and put our customer's and communities interests at the heart of what we do. We believe in making a difference and leaving things better than we found them." Says Karen Barry, Regional Executive: Sales and Service, Absa Western Cape.

Numerous outside broadcasts will be hosted across the city to make Capetonians aware of this campaign, and listeners, local residents, road commuters and passers-by are encouraged to drop off donations at these broadcast points. The outside broadcasts will take place on the following dates and from various locations:

Thursday 13 June – UWC, Bellville - OB from 09:00 to 12:00;
Wednesday, 19 June - Eskom, Bellville – OB from 09:00 to 12:00;
Wednesday, 26 June – McDonald's, corner of Kerk and van Riebeeck roads, Kuilsriver – OB from 06:00 to 09:00;
Saturday, 29 June – Vangate Mall, Athlone – OB from 12:00 to 15:00;
Wednesday, 3 July – Post Office Head Office, Cape Mail Centre, Epping – OB from 09:00 to 12:00;
Friday, 5 July – Shell Monument Motors, Main Road, Paarl – OB from 06:00 to 09:00;
Wednesday, 10 July - BP, Merryman Street, Stellenbosch - OB from 06:00 to 09:00;
Saturday, 13 July – Coco's on the Village Square, Hermanus – OB from 12:00 to 15:00;
Saturday, 18 July - Blue Route Mall, Tokai – OB from 12:00 to 15:00;
Friday, 26 July – BP Garage, Main Road, Green Point – OB from 06:00 to 09:00;
Wednesday, 31 July – ACSA, Cape Town International Airport – OB from 09:00 to 12:00.

In addition to the campaign's outside broadcasts where clothing, blankets and non-perishable food are collected, a soup kitchen will be set up with Good Hope FM DJ's, volunteers and celebs will be cooking soup to be distributed from the Night Haven Night Shelter in Napier Street, Green Point to the underprivileged. The soup kitchen, teamed up with ad outside broadcast, will be set up on the following two days:
Wednesday, 17 July – Granger Bay Hotel School – OB from 15:00 to 18:00 and again on
Wednesday, 24 July – Granger Bay Hotel School – OB from 15:00 to 18:00.

Some of the funds raised during the Keep Cape Town Warm campaign will be used on Madiba Day to refurbish an underprivileged day-care centre in Heideveld on Thursday, 18 July with an outside broadcast from the venue from 09:00 to 12:00.

Any Cash donations towards this campaign can be deposited at any Absa bank, into the Keep Cape Town Warm account, account no: 926 243 7181, Branch code: 632 005.

The Community Chest will once again assist Good Hope FM in distributing the collections during the course of the campaign to the various needy organisations and communities in the greater Cape Town Metropolitan area.

Good Hope FM and Absa asks that Capetonians spare a warm thought for those who may be shivering and hungry this winter, and help Keep Cape Town Warm by donating a blanket, clothing, a tin of food or whatever you can do without to the cause.

Together we can make a difference by Keeping Cape Town Warm with Good Hope FM and Absa.


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