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SABC Radio celebrates World Radio Day  |  Friday 10 February 2012 14:10

The United Nations Educational, Scientific and Cultural Organization (UNESCO) declared the 13th of February as World Radio Day. This day is centred on celebrating radio broadcasting. Some of the endeavours include improving international cooperation among radio broadcasters and encouraging decision makers to provide access to information through radio. UNESCO has encouraged all countries to participate in this day by carrying out activities with various partners ranging from national, regional and international broadcasting associations and organizations, non-governmental organizations and the general public.

SABC Radio sees this as an opportunity for radio to showcase its distinctive value, which is; radio remains the medium to reach the widest audience. SABC Radio will be celebrating World Radio Day with all South Africans, informing them about its history and its importance in our daily lives. The SABC Radio network reaches over 25 million people on a weekly basis with its radio platforms positioned to serve all South Africans including Channel Africa, an International Public Service Radio Station whose role is to contribute to the development agenda of Africa.

"Radio is the pioneer of all electronic media. It is as relevant today as it was 75 years ago.Radio is still the medium of choice as it still commands the highest penetration as a medium in South Africaand the developing world. SABC Radio, for the past 75 years, has assisted in informing, educating and entertaining South Africans from all walks of life, said Lesley Ntloko the acting Head of Radio of the SABC. On the 13th of February stay tuned to your favourite SABC radio station and join in as we reflect on special moments and memories that SABC Radio has created.

Media Release by: SABC Radio.
For more information please contact Puseletso Swartz on 011 714 3062, e-mail: swartzp@sabc.co.za and Lethabo Seloga on 011 714 2786 e-mail: selogalm@sabc.co.za


 

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