SABC celebrate Madiba Month
| Thursday 10 July 2014 14:33
Johannesburg, Thursday 10 July 2014 – SABC will be celebrating Nelson Mandela Day on 18 July, through various activations and campaigns to mark the late former President’s birthday. Mandela Day is celebrated worldwide, and it marks a very important day for South Africans, Africa and the World as it is a day to give back and commit to doing good to your community.
SABC will be working with one of its Radio stations in the Northern Cape, XK FM to donate food parcels and blankets to the elderly in Platfontein near Kimberly also providing them with seeds to assist them to plant their own vegetable gardens. SABC will also be handing over a house in Venda through one of our radio stations in that province - Phalaphala FM.
On 17th July SABC staff will join Thobela FM on a project that was identified in Lebowakgomo to clean up a home for children with disabilities.
Meanwhile, SABC’s Munghana Lonene FM plans both on and off air to be in line with what the great Nelson Mandela believed in and strived to achieve. The station will ensure that its Mandela monthplans include bringing relief to communities while restoring dignity through a “Donate a House” initiative that has been going on for more than nine years. To date the station has donated a total of 15 houses to families in Limpopo.
During this year’s Mandela month celebrations, Munghana Lonene FM has identified not only a family that will receive a complete house but will go further and donate a pre-school to a needy community of Nkuzana Village in the Makhado municipality. The community will be proud owners of a beautiful three class roomed pre-school building with an office and a set of rest rooms. On Saturday 19th July 2014, the station will hand over a house at Nkomo village in the Greater Giyani municipality to a child headed family of two boys aged between 9 and16 years old who lost their parents to HIV/AIDS related diseases. The station will also be running a competition which will see 4 lucky listeners walk away with a share of R20 000 which will be divided into R5000 to be given every Friday starting from Friday 4th to Friday 25th July 2014.
“As a station, Munghana Lonene FM remains very committed to serving the community while focusing and putting more emphasis in addressing challenges that communities continue to grapple with. It is such a rewarding feeling to work for this platform which enables us to make a difference in the community and in individual lives”, says Munghana Lonene FM Station Manager: Mr. James Shikwambana.
Meanwhile,Umhlobo Wenene FM will be embarking on a series of CSI projects during the entire month of July. The initiative below focuses on the Eastern Cape Province as the birth province of the late Icon, Tata Nelson Rolihlahla Mandela, whom the month of July is essentially centered around, but not limited to. The station will have partnerships in various provinces including Gauteng and Cape Town. The station kick starts the week with listeners who participated in a competition that took place in May 2014 during Umhlobo’s birthday month, where a lucky loyal listener won R10 000and the last winner had an opportunity to choose the charity organisation of their choice, this is where the station will be broadcasting from on Friday, 4 July 2014 in Pearston. Umhlobo’s–on-air personalities will interact with the children from Sinethemba Creche as well as the community at large by providing necessary goodies as per their need.
Other SABC activities lined up for the Mandela Day include:
On the 13th of July 2014 Ukhozi FM will be giving away a brand new, furnished house to a disadvantaged family from the rural land of Mvunyane, Esimashwini, in the Vryheid area. The family (GogoMandlanzi and her grandchildren), reached out to Ukhozi FM after their shack burnt down leaving them with only the clothes on their back. This was discovered on the "LISTEN TO MY STORY" feature which happens on Indumiso, a show hosted by Sbu Buthelezi on Ukhozi FM every Sunday. Ukhozi FM will broadcast live from Esimashwini Grounds, next to Ngali High School in Mvunyane from 08:30 to 11:30. This initiative is one way Ukhozi FM continues to live up to the values of the SABC; restoring human dignity and through partnerships the stations isable to empower its citizens. The youth from the local community volunteered to help build the house while other community members contributed in other ways. Among those that assisted with this selfless project, were business people that always partner with Ukhozi FM on the "LISTEN TO MY STORY" initiative.
On Mandela Day Lotus FM will host a telethon encouraging listeners to phone in and pledge school shoes towards the Lotus FM Warm Hearts Campaign. The telethon will start from 7am to 6pm on the 18th of July in Durban. After the success of Lotus FM collecting more than R2million in honour of their Warm Hearts Campaign last year, Lotus FM would like to make this an annual event. This campaign supports and assists in the development of children in South Africa, by giving them one of the bare essentials “School Shoes”. The station would like to dedicate the months of June and July to giving back to the community. Lotus FM is running a CSI winter drive. Every winter, thousands of South African children go to school without being adequately attired for the winter chill. They have shoes with holes in them or no shoes at all. The Station will donate these “gifts” to deserving, underprivileged kids.. Collection boxes have been placed in regional SABC buildings across South Africa. Listeners, will be encouraged to donate school shoes which will be split and distributed amongst several underprivileged schools selected in South Africa. A host of on-air and off-air activities are planned to ensure that listeners donate items required.
In honour of Madiba’s 67 years of service to humanity Radio 2000 celebrates 67 Minutes of Community Service by feeding the homeless and needy people living in and around Johannesburg CBD. The initiative started in 2011 in Pretoria CBD and has gained momentum with more sponsors coming on board each year. Dubbed “67 Minutes of Love”, Radio 2000 in partnership with SABC 2, City Parks, Aranda, Ulwazi Group, Nedbank, Iskcon, will spend the day giving love to the homeless and the needy in Joubert Park (Johannesburg) on the 18th July 2014. We will be donating over 500 blankets and food hampers as well as feeding bread and soup to the homeless. This will be followed by cleaning the park and planting fruit trees - cleaning will also be extended to the crèche (Lapeng Child and Family) and the clinic situated in the park.
RSG and the SANBS (South African National Blood Service) has teamed up this year for Mandela Day. RSG is doing an on-air blood drive in partnership with SANBS to encourage the public to donate blood in order to save someone else’s life. The goal is to collect 6700 units of blood between 7 and 18 July and then culminate in achieving the target on Friday, 18 July on Mandela Day. Each RSG listener that donates blood during this period, is required to SMS the word BLOED (blood) and their donor number to RSG’s SMS line – 33343 – so that we can track the progress towards the target. All participants then also go in a draw to win a big hamper which will be announced in the afternoon drive-time show Tjailatyd on Friday, 18 July. RSG’s on-air campaign also consists of various promo’s and facts about blood donation as well as covering various aspects about blood donation in programmes throughout the two weeks. RSG listeners are also encouraged to take photos of their sessions whilst donating blood and to upload it onto RSG’s website and Tweet it to @zarsg with the hashtag #bloed (#blood). This project is also officially registered on www.mandeladay.com
SAfm will be going to the Northern Cape, Platfontein- Isibindi community project. The Station has partnered with Nedbank and Gift of the Givers and they will be building a playground for the kids as well as supplying clothing, blankets and toiletries.
Programmes have been packaged on SABC 1, SABC 2, SABC 3,and the SABC News Channel. We urge all South Africans to do their bit for Mandela this Mandela Day and please share your endeavors for this honourable international rally call via all our Brand’s social media platforms – the official hashtag for Mandela Day is #Do67Minutes
Micro-site - www.sabc.co.za/mandela
Video promo - http://youtu.be/SZcOUlWYIDQ
Media Release issued by: SABC Marketing. For media queries: Kaizer Kganyago on 082 306 8888