In order to elevate the status of the SABC as a modern-day, world-class public broadcaster, the SABC logo has been modernised this year. The newly evolved SABC identity encapsulates the original colours of South Africa’s rich heritage and national flag. The design now depicts a clean SABC font for legibility, while the shape of the African continent has been attached to the end of the brand, radiating outward to symbolise the broadcast signal of radio and television. Our corporate brand is a visual expression of our combined skills, intelligence and business acumen. |
