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R / $ |
7.1368 |
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-0.04020023 |
All Share |
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Gold |
1244.35 |
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1.150024 |
$ / £ |
1.5352 |
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-0.007500052 |
$ / € |
1.2714 |
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0.002099991 |
http://www.hisat.co.za/
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The role of the national public broadcaster extends beyond broadcasting, beyond the mandate to inform, educate and entertain. South Africa's national broadcaster also has a duty to invest in the community, and contribute to its upliftment and development. The SABC is committed to extending its sphere of influence to social investment initiatives, and fulfils these functions through radio and television programmes, in areas removed from the field of broadcasting, and in the pursuit of business. Fundamental to selection of a project are its impact and sustainability; the depth and spread of the positive consequences, and whether it has a clear agenda of benefiting the community at large. In support of key issues emanating from the national agenda, the main areas of focus for the SABC, and examples of the SABC ' activities and initiatives in each during the last financial year (2004), are as follows:
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Economic Development
Training and Development
• Assistance and participation in mass literacy campaigns
• Aid for improvement of schools
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Environmental Development
Sustainable development - Through programmes on its services, such as the long-running series 50/50 on SABC2 and The African Game on SABC3, as well as in non-broadcasting related initiatives, the SABC is actively engaged in environmental/sustainable development
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Human Development
Arts and Culture
• SABC3 supported the yearly Massed Choir Festival. Preservation of our cultural heritage is the main focus of the festival.
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National Public Service Announcements
The SABC gives community organisations and institutions the opportunity to make public service announcements (PSA's) free of charge, on radio and television.
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