The South African Broadcasting Corporation is a public broadcasting organisation established in 1936 out of the merger of three separate broadcasting stations formed in the early 1920s. The SABC’s core business is to deliver a variety of high quality programmes and services through television and radio that informs, educates, entertains and supports the public at large.
Corporate goals:
Content
Ensure the SABC promotes democracy, non-racism, nation building, and empowerment through news, current affairs and innovative programming, in all official languages, which is informative, educational and entertaining.
Ensure the SABC produces compelling, professional and authoritative news, current affairs and other programming that tells the South African and African story accurately, fairly and in a balanced way to all South Africans in line with its Editorial policies and regulations of ICASA.
Ensure that the SABC reflects the World, in particular Africa, in line with its editorial policies and corporate goals and plays a meaningful role in supporting the African Renaissance and NEPAD.
Stakeholders:
Create an SABC that enjoys the support and respect of its viewers, listeners, shareholder as well as other stakeholders.
Financial:
Create a financially sound Corporation build on a sustainable business model, and ensure that its assets are used in an effective and efficient way in line with the requirements of key legislation to which the SABC is subject.
Establish a procurement policy that complies with the ICT Black Empowerment Charter, and promotes ownership and the participation of youth, women and persons with disabilities in the broadcasting industry.
People:
Make the SABC a place of preferred employment by attracting, retaining and nurturing talent in the Corporation and the country, while ensuring appropriate compliance with Employment Equity.
Technology:
Put in place an innovative technology platform and infrastructure that will enable the SABC to deliver on its mandate.
Governance:
Ensure full compliance by the SABC with the Broadcasting Act, the Charter, the Corporation’s editorial policies and other legislation applicable to the SABC and put in place systems, policies and procedures to ensure improved business processes, achieve efficiencies and ensure good governance within the Corporation.
Performance monitoring
Monitor, evaluate and reward performance in implementing these Corporate Goals and the SABC’s Editorial policies.
Our Mission:
To be a:
People Centered;
Content Driven;
Technologically enabled;
Strategically focused and
Financially Sustainable
Public Service Broadcaster
Our Values:
Conversations and partnerships.
Restoration of human dignity.
Building a common future.
