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Television
 The SABC is South Africa’s national public service broadcaster. As such, it is obliged to provide a comprehensive range of distinctive programmes and services. It must inform, educate, entertain, support and develop culture and education and as far as possible secure fair and equal treatment for the various groupings in the nation and the country, while offering world-class programming on television and radio.
The SABC’s television network comprises three television channels - all free-to-air. SABC Television reaches a weekly audience of 26.6m adults aged 15 plus.(Source:AMPS2009B).
SABC1 |
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SABC1's role in the overall SABC Television portfolio is that of delivering programming and entertainment that is targeted specifically at the Youthful segment of the population and is by far SA's biggest television channel. SABC1 is the only channel that celebrates youthfulness through entertaining social realism. This positioning is borne out of the viewers' needs for more honest, positive and real television. |
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SABC2 |
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Following the successful re-positioning of SABC2's on-air look-and-feel, the channel's pay-off line, "feel at home", has touched more and more viewer's hearts, enhancing its reputation as the television channel which truly reflects the multi-faceted nature of the South African family and fulfills a nation-building role. |
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SABC3 |
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SABC 3 prides itself in reflecting a successful and stylish South Africa, with viewers who have their hearts firmly rooted in South Africa, but have their heads in the world. SABC 3 is an adult contemporary channel targeted at LSM 8-10 viewers in the 25 to 49 year age bracket. |
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