South Africa is to use the 2013 World Economic Forum in Davos, Switzerland to call for more investment in the country and to boost the continent's infrastructural projects.
The annual gathering of the world's political, economic and business leaders takes place against the backdrop of a sluggish global economic recovery. President Jacob Zuma, who leads the country's delegation, arrived this morning and will use the platform to promote the country's vision for 2030, the National Development Plan.
The gloomy weather over the Davos resort is perhaps a reminder of the current difficult global economic condition. Themed, 'The Resilient Dynamism', that is what top leaders hope to achieve as they put together their heads to get the global economy back on its feet.
As South Africa tackles its triple challenges of poverty, inequality and unemployment, it hopes to use the occasion to lure more investments into the country.
The forum will also be a chance for Africa's economic powerhouse to assure the world that recent upheavals in mining and agriculture have not damaged country's investment opportunities. Protests in mining grabbed the international headlines.
Economist, Iraj Aberdian says: "When we go to international forum, we have to have a consistent message. We have to identify where our strengths lie, why South Africa as opposed to Ghana or Tunisia, it does not mean we do not rejoice when they grow, but we also compete with them. The South African leadership of business, labour and politics should put South Africa's case in a complimentary way."
Analysts have also pointed out that the Mangaung ANC conference has brought some economic policy direction.
Independent analyst, David Monyae says: "This is a critical trip for President Zuma, coming straight form Mangaung where policy certainty was somehow stamped. The ANC is much clearer when it comes to economic policy, particularly on nationalisation, big business wants to hear more of economic policy."
With Africa becoming the leading region in economic growth and development, Davos remains the best platform for South Africa and the continent to showcase their investment and business opportunities.