The MTN and Sony negotiation deal also include full tracks and albums of various artists.(SABC)
MTN has signed a content distribution agreement with Sony music that will give its customers "unprecedented" access to Sony's expansive catalogue of local and international performers, the cell phone service provider said on Sunday.
MTN and Sony signed the agreement on Thursday afternoon. The parties were negotiating the extension of the deal to also include full tracks and albums, MTN said in a statement.
"The deal gives MTN customers unprecedented access to caller ring back tones from Sony Music’s illustrious catalogue of both local and international artists, including but not limited to, SA artists Zonke Dikana, AKA, Kurt Darren, and Kaylow, and popular gospel ensemble, Joyous Celebration,"MTN said.
'We are delighted to have signed this agreement with Sony as it gives expression to our quest to promote and develop music as an art form," MTN South Africa sales and marketing executive Larry Annetts said in the statement.
"The signing of this deal will further provide the customers access to our ubiquitous digital platforms, thereby ensuring that artists widen their revenue streams. We have both agreed that Sony will administer all royalties payable to their artists directly as well as those due to the relevant collecting societies in terms of this deal. Sony, as a content provider, have vast experience in this field and are best placed to embark on this important exercise,"Annetts said.
"We are very pleased to be working with MTN on creating another digital outlet for our artists’ recordings that meets the expectations of today’s music fans. We look forward to a great partnership in music with MTN," said Sony Music Entertainment Africa managing director Sean Watson.
The deal was a culmination of nine months of talks between MTN and Sony Music, the statement said.