Gauteng police have asked for the public's help to identify the armed men that robbed the SABC crew at gunpoint.
The incident took place on Tuesday night on the Barry Hertzog Avenue bridge that overlooks Johannesburg's Milpark Hospital.
SABC contributing editor, Vuyo Mvoko, foreign editor, Sophie Mokoena and television journalist, Chriselda Lewis, were preparing for a live crossing after covering the arrival of Zambian President, Edgar Lungu, who is in the country for medical treatment, when the robbery transpired.
The suspects managed to flee with the journalists' cellphones, a laptop and other small broadcast equipment.
The video footage uploaded onto YouTube and other websites, has already been watched by over 500 000 people around the world.
Lewis says one of the men wanted the other to shoot them.
Gauteng Police spokesperson, Noxolo Kweza, has asked the public to assist the police by identifying the suspects.
SABC Chief Operating Officer, Hlaudi Motsoeneng, says the public broadcaster will ensure that the news crew receives trauma counselling.
The South African National Editors' Forum (SANEF) has also weighed in on the incident, saying to see thugs brazenly ignoring television cameras and robbing media workers during the course of their work, brings home the level of criminality in our society.
SANEF says it hopes those responsible will be arrested and prosecuted speedily.